Leading end-to-end product design for banks, health platforms and fintechs across Africa — turning complex regulated systems into experiences people trust.
Lagos-born, London-based. I've spent a decade shaping fintech and health-tech products across Africa — from Helium Health's EMR platform to Mkobo's digital bank. I care about the gap between what compliance requires and what users actually experience.
Currently Product Design Lead at Tida Retail, building offline-first POS and BNPL financing for Nigerian SMEs. Previously Senior Product Designer at Helium Health and Senior UX Designer at Interswitch.
Most of the AI-and-design debate is stuck between panic — it's coming for the job — and denial — it can't do any part of it. Neither matches what's actually happening at the desk. AI has no taste, no judgment, and no stake in whether the thing works; what it has is speed. My job hasn't changed: understand the problem, know what good looks like, make the call. What changed is how long it takes to get from "I think this is the right flow" to a version a real person can use and break.
The Cash Loan UX case study on this page is the clearest proof: five competing flows, built as real working code and field-tested with borrowers in Kenya and Nigeria, in five days — not five days of Figma, five days full stop. This site is the same story at a bigger scale: every layout call, every round of revisions, every line of the app running under this page, ideated and built end-to-end with Claude, directing a real product cycle from brief to shipped. If you're wondering whether I can actually direct AI tools to ship product work rather than just talk about it — you're looking at the answer.